With Chinese foldable phone makers intensifying their offensive, Motorola has challenged the domestic smartphone market, which is no different from Samsung Electronics’ vegetable garden. However, there are many skeptical views that Motorola will not be able to create a repercussion enough to threaten Samsung Electronics as the domestic market is called the ‘graveyard of foreign phones’.
According to the industry on the 19th, Motorola will introduce the new foldable phone Razer 40 series in the United States on the 1st of next month, and will also release it in the Korean market in the third quarter. Currently, Motorola’s domestic subsidiaries are preparing for the domestic release in the third quarter.
Motorola Razr 40 Ultra rendered image (Photo = @ evleaks Twitter)
Originally, Motorola only released mid- to low-end smartphone lineups in Korea through budget phone carriers. In the premium market, there is a clear preference for domestic smartphones, so they are targeting niche demand for cost-effective smartphones and inexpensive plan packages안전놀이터.
But this time it’s different. The Razer 40 series is a premium smartphone that is expected to cost well over 1 million won. In addition, there is only Samsung Electronics’ Galaxy Z Flip series of competing products. In other words, it has no choice but to compete head-on with the nation’s No. 1 operator.
According to Indian media 91 Mobile, the factory price of the Motorola Laser 40 Ultra is expected to be $ 1,000 (about 1.34 million won). It is one of the cheapest among foldable phones. Another media predicted 1,200 euros (about 1.71 million won), but this is also cheaper than the Galaxy Z Flip 4 factory price (1,159 euros).
The Razer 40 Ultra model, which has been leaked through foreign media reports, is expected to be equipped with up to 12GB RAM and 256GB/512GB internal storage and Snapdragon 8+ Gen 1 AP . It is expected to apply 6.7-inch full HD + pOLED and 3.4-inch OLED displays to the internal and external displays, respectively .
The dual camera module is equipped with a 12-megapixel Sony IMX563 image sensor andIt is expected to be equipped with a 13-megapixel ultra-wide-angle lens supported by SK Hynix’s Hi1336 sensor and a 3,640mAh battery that supports 33W fast charging.
Foldable phone brand share (data = @ DSCCRoss Twitter)
According to market research firm DSCC , the most sold foldable smartphone in the world in the fourth quarter of last year and the first quarter of this year was the Galaxy Z Flip 4. However, Oppo and Huawei are rapidly increasing their market share by launching new products. In particular, in the first quarter of this year, China’s Oppo jumped to second place with a 21% market share. With the launch of new products by Motorola and Google, there may be another change in market share.
As a result, some predict that Samsung Electronics will carry out aggressive marketing. Samsung Electronics is considering advancing the Galaxy Unpack schedule to July to improve the third quarter performance of the MX division. In the smartphone market, as public subsidies and pre-booking promotions have an important impact on initial sales, Samsung Electronics can carry out active promotions to protect the foldable phone market.
However, the increase in market share of Chinese companies is based on the domestic market, and there are many prospects that the atmosphere will be different in the domestic smartphone market, which is no different from Samsung Electronics’ vegetable garden. Contrary to expectations, foreign phones’ domestic box office performance was not very good in the past.
An official from the telecommunications industry said, “If it’s a popular phone, it can be released only for each carrier, but these days, users prefer to purchase self-sufficient phones, so there is a high possibility that sales will be made for both carriers and self-sufficiency.”
Another industry insider also said, “I don’t think sales will go well enough to threaten Samsung Electronics.”